MySports launches new campaign for Swiss sports enthusiasts
The new campaign by the Swiss sports channel MySports highlights its wide range of sports programming as well as its star presenters: Steffi Buchli in German-speaking Switzerland and Alex Burkhalter in French-speaking Switzerland.
The Swiss sports channel MySports has been on air since September 8, 2017. MySports shows all Swiss National League ice hockey matches and over 400 international ice hockey matches live. Sky also broadcasts 572 Bundesliga and Bundesliga 2 matches live. In addition, the wide-ranging offer includes 3,000 live sports events from the fields of handball, basketball, beach volleyball, motor sports and equestrian sports as well as exclusive content from the world of Red Bull and much more.
With ten sports channels each in German-speaking and French-speaking Switzerland and its own news portal as well as a presence on all important social media channels, MySports has become the "Home of Sports" since the start of the program. A total of 20 distribution partners and their partner networks offer MySports exclusively on their cable network. The detailed program can be found on the website. The new MySports campaign can be seen and heard throughout Switzerland since February 26 - on television, in print and in numerous online formats.
Responsible at UPC: Ratna Irzan (VP Marketing Communication & Brand Management CHAT), Ingrid Zaissenberger (Director Marketing Communication, UPC Switzerland), Laura Ballestrin (Manager Marketing Communication, UPC Switzerland), Graziella Gut (Marketing Communication Specialist). Responsible at Scholz & Friends Zurich: Christian Vosshagen (Creative Director), Luca Stancheris and Wim Lanz (Art Direction), Tobias Händler, Seraina Studer (Consulting). Responsible at Manifesto Films: Shannon Mildon (Exec. Producer), Michelle Bucher (Producer), Reto Salimbeni (Realization), Tino Wohlwend (Edit and VFX).
