PrimCom supports DER Touristik Suisse in its media work
Zurich-based communications agency PrimCom, which specializes in the travel industry, has been supporting DER Touristik Suisse, formerly Kuoni Reisen AG, in the area of media relations since the beginning of the year.
PrimCom accompanies the implementation of the communication strategy of the renowned tour operator on the Swiss market. "Following its successful integration into the DER Touristik Group and a corresponding name change, the traditional house with its strong brands again enjoys noticeable trust among Mr. and Mrs. Swiss. We are pleased to be able to support the tour operator with our know-how and network in close exchange with those responsible for communications," says Vanessa Bay, Managing Director of PrimCom.
DER Touristik Suisse includes the Kuoni and Helvetic Tours brands as well as ten specialist brands. The DER Touristik Suisse distribution network includes over 80 Kuoni, Helvetic Tours and Rewi travel agencies throughout Switzerland.
