Lazy magic
To promote the broadcast of the classic match between PSG and Olympique Marseille, BETC Paris turned to black magic.
The French "Classico" Paris St. Germain versus Olympique Marseille took place on Sunday evening. Exclusively broadcast by Canal+. The in-house agency BETC took an unusual approach to promote the broadcast of the street sweeper on the pay-TV channel: It explains why inexplicable incidents and mishaps without opponent influence occur again and again in football. The answer: voodoo magic, triggered by the opposing fans.
You shouldn't wish anyone ill. But don't take the whole issue too seriously either. BETC has launched the website Cavapiquer.com where you can virtually stab the opposing team's voodoo doll - followed by an amusing sound effect. A tool that is obviously being used a lot: On Sunday afternoon, PSG's doll had 4.8 million stitches, while Marseille's had 4.2 million. You can only wish them a fair game - without any outside influence. Incidentally, the game ended 3:0 for PSG. (hae)
