KSP brings the advertising stars Cara & Mel on the package of Halter sweets
After two years on Facebook and with over 14,000 loyal and dedicated friends, Cara & Mel even made it onto the new Halter Caramel packaging following a Facebook poll.
And thus from pure advertising figures to fixed components of the brand. Cara can be seen on the extra soft Caramels and Mel on the original hard Caramels, each matching her character. Cara and Mel were launched by KSP in 2016 (Werbewoche.ch reported).
Responsible at Halter Candies: Nadja Nabholz (Managing Director); Jennifer Kündig (Junior Brand Manager). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (Creative Direction); Michelle Mancina (Art Direction); Patrick Bucher, Daniel Zehnder (Text); Fery Elghol (Consulting); Christophe Truchet (Community Management).
