Matter + Gretener gives the Gymotion a sporty touch
Matter + Gretener, the communications consulting firm, provides comprehensive support to companies and institutions with their marketing efforts. In the case of Gymotion, this includes a new visual identity.
Enthusiastic, passionate, full of energy: That's Gymotion, an event organized by the Swiss Gymnastics Federation. The next Gymotion will take place on February 24, 2018 in the Hallenstadion Zurich. With plenty of glamor and entertainment, around 400 gymnasts from all over Switzerland will once again prove that club gymnastics is anything but boring and dusty.
Matter + Gretener has completely revamped the visual identity for Gymotion. The focus is on a visual idea that dramatizes the symbiosis of the highest art of gymnastics with great live music. Because that is exactly what Gymotion stands for. The visual concept runs through all touchpoints: from the Website from posters and brochures to staff clothing and tickets.
Responsible at the Swiss Gymnastics Federation: Kevin Eggenschwiler (Head of Events). Responsible at Matter + Gretener: Daniel Matter (Creative Direction), André Berner (Art Direction), Marcus Gretener, Verena Meyer (Consulting). Programming: Digital offensive.
