TBWA\Vienna is responsible for the relaunch campaign of UPC Switzerland

With Happy Home puts a new understanding at the center of UPC's communication: away from Internet speed and the price for gigabytes, it is about the emotional role of the brand in people's lives and the possibilities that TV, smartphone, Internet & Co. offer us. This quickly becomes clear in the spot:

Grandma calls, but in the hectic family routine, no one has time to talk to her for long. The children are playing a computer game, the father is fixing something and the mother is cooking a recipe from a YouTube tutorial. But so that the grandmother doesn't have to eat alone at home, a simple solution is found: she is connected live via video on the tablet and sits with the whole family at the common lunch table - everyone happy! Fast Internet, Wi-Fi in every corner of the house and smart devices make moments like this possible. The world hit "Our House" by Madness was rearranged and produced as the soundtrack to the campaign.

New claim for the moment maker

The new claim "Exciting times. Enjoy every moment." is intended to sum up UPC's attitude and reference the new zeitgeist: We live in exciting times and are constantly connected to our loved ones to share special moments with them. UPC lives up to this claim and positions itself as a "moment maker" in people's lives.

TBWA\Vienna helped develop the strategy for the new global presence and implemented the campaign for Switzerland in three languages. Irene Sagmeister, MD TBWA\Vienna says about the project: "Helping to shape this major change of the UPC brand is extraordinarily exciting. The fact that we are allowed to implement the campaign for UPC Switzerland from Vienna is a great sign of trust."

Ratna Irzan, VP Marketing Communication of UPC Switzerland and Austria is also happy: "The TBWA\Creative Collective understood the UPC brand and gave it a new, emotional, sympathetic face." The campaign Happy Home can be seen and heard throughout Switzerland since February 16 - on TV, OOH and in numerous online formats.

Responsible at UPC Switzerland: Ratna Irzan (VP Marketing Communication & Brand Management Chat); Ingrid Zaissenberger (Director Marketing Communication Switzerland); Laura Ballestrin (Manager Marketing Communication); Graziella Gut (Communication Specialist). Film production for the implementation UPC Switzerland: Manifesto Films, Shannon Mildon (Producer), Michelle Bucher (Client Services/ Producer). Responsible at TBWA\Wien: Irene Sagmeister (GF); Karin Lehner (ED); Kinga Iakabffy (KB); Gerda Reichl-Schebesta, Bernhard Grafl (CD); Martin Rausch (AD); Stefan Portenkirchner (text); Christine Getzinger (graphics). Film production: TVC "Our House": Smuggler, Mark Molloy (Director).