Ex-Watson and Tamedia employees found new digital content agency
"Authentisch" is the name of the new digital content agency from Zurich with Marco Honegger, Bruno Sigrist and Mathias Menzl. The founding team previously worked at Watson and Tamedia.
Authentisch is an independent digital content agency that offers strategy, creation and realization of digital content. The agency relies on a comprehensive collective of creative minds for the implementation. The focus is always on the user.
Before founding Authentisch, Marco Honegger and Bruno Sigrist worked for Watson for several years, where they developed and established native advertising in the Swiss advertising market. During these three years, the demand for native advertising and video content in particular increased massively, as detailed in a press release. Successful formats such as "World of watson" and other multi-part series were launched individually for advertising clients together with the editorial team. In each case, the user was at the center of the brainstorming process, which is also a decisive orientation of the approach of Authentic will be. Honegger was a member of the management team at Watson and was head of marketing. "Authentic is the result of the many years of experience we have gained in the content marketing sector. We now want to use this know-how specifically for customers," say Honegger and Sigrist.
Before Watson, Honegger was responsible for branded entertainment formats as Key Account Manager at Joiz and, for example, implemented the award-winning shows "Wer's glaubt?" (Mobiliar) and "Knack Attack" (Zweifel Chips). Bruno Sigrist headed the programmatic team at Watson and, in addition to his work as a key account manager, can look back on many years of experience at Tamedia in the media and advertising sector. Mathias Menzl, who most recently worked as Head of Product Owner at Newsnet/20min, is also part of the founding team. He has a background in journalism, but has spent the past 13 years working primarily in product and web development for digital offerings, including as a project manager at SRF (winner of the "Grimme Online Award" and the "Best of Swiss Web Award"), as Head of Digital at Joiz and at the web agency Unic.
