SW welcomes National Council committee's decision on alcohol advertising

The umbrella organization for commercial communication Schweizer Werbung SW welcomes the decision of the National Council Commission (KVF) to allow advertising for beer and wine on TV. The association supports the KVF in particular because otherwise local producers of such products would be at a disadvantage in the battle for market share, according to a statement from the umbrella organization. International breweries could not be allowed to present their products on satellite TV or cable in Switzerland without restriction and leave the domestic industry empty-handed as a result of the advertising ban. The umbrella organization also rejects the Council of States' proposal to ban all TV advertising for beer and wine because it believes that legal products should be able to be advertised with as few restrictions as possible. On the other hand, the SW unreservedly supports sensible behavioral prevention measures.