Letizia Elia becomes Head of Business Development & Partnerships at Switzerland Tourism
Basel-based Letizia Elia is moving from MCH Basel Exhibition to Switzerland Tourism on June 1, where she will be following in the footsteps of Martin Nydegger.
With the election of Martin Nydegger as the new Director of Switzerland Tourism, his previous position as Head of Business Development became vacant (Werbewoche reported). The management therefore immediately started the recruitment process. From a large number of exceptionally interesting applications, Letizia Elia finally emerged as the new Head of Business Development & Partnerships and a member of the Executive Board after a careful, guided selection process, according to a press release. The Board of Directors was satisfied with the selection and confirmed the choice.
Letizia Elia was most recently Deputy Director of the Congress Center at MCH Messe Basel AG for four years. Prior to that, the 36-year-old was Head of Department for Marketing, Sales and Business Development at the Congress Center Basel for just under three years. Her first professional posts also included business development functions at the Congress Center Basel and Deutsche Post Global Mail. A trained translator, she holds a dual degree MBA in Business Administration from the University of Applied Sciences Northwestern Switzerland (FHNW) and EBS Edinburgh Business School.
"Her multilingualism, her methodical-analytical talent, coupled with her cosmopolitanism, are all a great fit for Switzerland Tourism," says a delighted Director Martin Nydegger. Nydegger is convinced that Letizia Elia brings with her the ideal combination of specialist knowledge, leadership skills and intercultural experience to successfully lead ST's corporate development into the future.
