Last but not least: "Stay at home!"
Last year, Italians spent almost 14 billion euros on vacations abroad. Money that the domestic tourism industry is losing out on. Prime Minister Silvio Berlusconi therefore calls on his compatriots to spend their vacations at home in an advertising spot. Not on a balcony, of course.
"Choose Italy for your vacation, because Italy is a unique country with sky, sun, sea, but also with history, culture and art. Italy is a unique country that you have yet to discover," says Berlusconi in the commercial, accompanied by incredibly emotional music. But see and hear for yourself:
It remains to be seen whether it is a little late for the spot and many Italians have already made their vacation plans. If the success is limited, it certainly can't be down to the commercial. Berlusconi is really trying hard. But he can't compete with Adolf Ogi. How he was able to sell the product "Switzerland"...
