AZ: End of regional supplements in tabloid format
After five years, the Aargauer Zeitung is discontinuing its regional tabloid-format supplement. Starting Saturday, May 30, 2009, the articles from the four supplements will once again appear in the main paper.
After five years, the Aargauer Zeitung (AZ) is discontinuing its regional supplement in tabloid format. The reports of the four supplements will appear in the main paper again from Saturday, May 30, 2009. By integrating the previous split editions "Baden/Zurzach/Brugg", "Aarau/Lenzburg-Seetal/Wynental-Suhrental", "Freiamt" and "Fricktal", the paper will once again become a "newspaper from a single source". The scope of the regional reports will not be reduced, AZ Medien announced on Saturday.
The four different regional editions in a small format were considered a pioneering concept in the media industry when they were introduced in May 2004.
The tabloid was said to be a "trend format" at the time.
The four different regional editions in a small format were considered a pioneering concept in the media industry when they were introduced in May 2004.
The tabloid was said to be a "trend format" at the time.
Lower production costs
According to AZ Medien, the return to a standardized newspaper format will allow the newspaper structure and bundle layout to be flexibly adapted. From mid-July, the AZ will be published in four instead of five newspaper bundles, depending on the volume of advertising. With fewer advertisements, four bundles will be sufficient for the same editorial content. This will significantly reduce production costs. The "Foyer" bundle (culture, media and special pages) will also be integrated into another bundle rather than appearing as a separate issue on a daily basis.
