Formula E, United, Marketing-Bamm!, LinkedIn: the advertising week 3/2018 is here
The third Advertising Week of the year will be in your mailbox on Friday, February 9. The most important topics at a glance.
From zero to one: ABB as title sponsor in Formula E
For the first time in 63 years, a circuit race will be held in Switzerland. Formula E comes to Zurich on June 10. Formula Swiss 2018 is off to a flying start: alongside the Julius Baer bank and watch brand Tag Heuer, the electrical and robotics group ABB is now the title sponsor of the racing series. Werbewoche sheds light on the background to the marketing coup and spoke to ABB CEO Ulrich Spiesshofer about brands and markets, solar airplanes and the Group's latest communication tool, Formula E.
United: the alliance of content and form, Walker and Station
Under the United label, the three independent, network-independent agencies Inhalt und Form, Station and Walker are joining forces as partners. What makes the construct new, how it works and what motivated the launch of United The people responsible tell us in a big interview with Werbewoche.
"The first one makes the deal - the second one is spam!"
Marketing seminar? Far too tame, too lame, too slow for Dietmar Dahmen. With his stage show "Marketing-Bamm!", the international future expert is coming to Zurich in mid-February to let the shreds fly. We spoke to him about marketing trends, the future of communication and error culture in the digital transformation.
Social video ads at the crossroads
For a long time, moving images were only available on TV and in cinemas - and this still has an impact today. Many still approach videos in social ads as they did in the old days. The turnaround could be the change in strategy announced by Facebook.
"Know, Like, Trust"
LinkedIn cracked the 500 million user mark in 2017. The professional network is inexorably forging a unique path to success and becoming indispensable for B2B business people, self-marketers and recruiters. Nevertheless, compared to Facebook, little is known about the possibilities of the social network acquired by Microsoft in 2016. Advertising Week wants to change this and has interviewed the leading LinkedIn expert and former McCann advertising consultant Erica Kessler for an interview.
In addition:
Marcus Kraft is Head of the week. The illustrator Christian Kitzmüller shows in the section Eyecatcher his skills. We were at the APG-Hoffest and have photographed. Daniel Matter from Matter + Gretener introduces himself to our "13 Questions". Jürg Altwegg writes about the No Billag Initiative. Theophil Butz grumbles about "the Hans was Heiri looking, unimaginative and overloaded advertising attempts of the automobile industry". and much more
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