Audienzz launches interactive online portal "Adconsole" for advertisers
To promote greater transparency in online advertising, the digital advertising agency Audienzz is launching «Adconsole,» a new service that provides advertisers with an overview of their campaigns and their performance.
Audienzz wants to give customers full transparency about their campaigns, according to a press release. By means of a personal login, advertisers can access the "Adconsole" platform and thus gain an overview of their current advertising campaigns.
In addition to the usual delivery indicators and click rates, the dashboard also shows the viewability of the premium formats. Customers can also download all relevant documents from the "Adconsole" - including offers, order confirmations, invoices and screenshots. Advertisers can contact Audienzz employees via the "Adconsole" and directly influence campaign optimizations.
In addition, the digital advertising marketer promises transparent campaign insights that show advertisers which target groups have a particular affinity for their advertising message. This can be analyzed according to various parameters, including gender, income bracket, place of residence and age. Campaign insights, delivery indicators, performance and viewability values are collected and displayed for both directly booked and programmatically played campaigns. "With 'Adconsole', we are responding to the market's need for full transparency," Remo Baumeler, Managing Director of Audienzz, is convinced.
In a first step, "Adconsole" will be available to customers and agencies free of charge. In a second phase, the platform will be open to all advertisers.
