Renzen Communications responsible for branding of new tropical fruit snack "Tropicks
«Tropicks» is the name of a new product line from Swiss dried fruit producer HPW, which operates West Africa's largest dried fruit facility in Ghana. Renzen Communications handled the naming, brand, and packaging design for the product launch in Europe.
The Swiss corporation HPW operates the largest dried fruit production plant in West Africa in Ghana and has been supplying the European market with tropical dried fruit for years. For a new product line - fruit bars produced in Ghana sustainably, purely from tropical fruits and without additives - HPW commissioned the Aarau agency Renzen Communications to develop the naming as well as the brand and packaging design. The power snacks, which are available in various fruit blends and packaging sizes, will be marketed in Europe under the "Tropicks" label.
Responsible at HPW: Hanspeter Werder; Michael Jud Responsible at Renzen Communications: Hanno Lietz (CD), Stefanie Berchtold (AD), Roland Marti (text, concept), Dieter Zobrist (consulting).
