Understandable and appealing: new brand identity for Suva
New brand strategy, new look: Suva's new brand identity focuses on greater simplicity and comprehensibility for its customers. As lead agency, Meta Design supported Suva in this process.
From February, Suva will have a sharper brand image. Known for its broad range of prevention, insurance and rehabilitation services, it will focus more strongly on its customers in future. In line with this focus, it is uniting the Suva Care, Suva Risk, Suva Pro and Suva Liv brands under one umbrella brand. With the new brand architecture, Suva is creating clarity in order to communicate its wide range of services clearly.
At the same time, Suva has also clarified its brand identity. The brand essence "We are committed to each individual and their place in the community" is a clear commitment to society as a whole. The brand identity also defines what Suva stands for and which competencies it emphasizes.
On this strategic basis, Meta Design also revised the brand identity and gave Suva's attitude more boldness and presence. Special attention was paid to a clear and friendly implementation at all touchpoints - from digital channels to print media and audiovisual applications.
Daniela Bassi, Head of Communication and Marketing at Suva: "Suva is more than just an insurance company. In order to successfully communicate our wide range of services, we strive for proximity and easy comprehensibility. Our partner Meta Design has supported us on this path with determination and creativity." "Simplicity and clarity are key requirements for successful brands. Suva has accepted this challenge. The brand is a consistent translation of the self-image that puts people and society at the center," says Alexander Haldemann, CEO Meta Design.
