Swiss Communications Controlling Conference rebranded as ComImpact
Companies want to communicate as efficiently and effectively as possible. With digitalization and the convergence of communication channels, both complexity and technical possibilities are increasing. The «ComImpact» symposium shares the latest insights—both offline and online—from the fields of marketing and corporate communications.
ComImpact 2018, formerly known as the Swiss Communications Controlling Conference, is guided by the motto "Communication with Impact". It will take place on Thursday, July 5, 2018, at the HWZ Hochschule für Wirtschaft Zürich. Keynote speakers include: Prof. Dr. Ansgar Zerfass, University of Leipzig; Mélanie Gujan, Head of Marketing Communications, AXA Winterthur; Alex Herrmann, Strategy Director at Hotz Brand Consultants; Tobias Zehnder, Co-Founder, Webrepublic. Further experts will be available to conference participants in the "Labs" with practical examples and background information on their approaches to impact monitoring in Swiss companies.
The eleventh edition of the conference is being held with the support of partners Farner Consulting, Linkgroup, Media Focus and Mediaschneider and is under the patronage of the Association of Public Relations Agencies in Switzerland (BPRA), the Swiss Association of Advertisers (SWA-ASA) and the International Controller Association (ICV).
