Michael Baum joins Goldbach Group as new Director DACH
The Goldbach Group is strengthening its DACH division and bringing Michael Baum, CEO at Stailamedia, on board. As Director DACH, he is to drive forward cross-border projects and expand partnerships.
Michael Baum knows the media industry very well and brings a lot of experience to the newly created position. He worked for various companies in Germany and the USA before founding Stailamedia in Zurich in September 2010. The Media and Data Exchange company expanded in Germany and Austria in the last two years.
Director DACH, he will oversee cross-country accounts to drive the combination of different markets and make campaigns even more efficient and successful with individual programmatic offers.
In addition, new advertising products are to be developed together with customers and partners to better exploit the opportunities offered by media convergence.
"I am very much looking forward to the new challenge," says Michael Baum about his new position. "Goldbach's professional and cross-media marketing expertise is extremely exciting for me. For advertisers, a holistic view and management of all media investments is becoming increasingly important. Goldbach has a very interesting answer to this and strong assets in all digital channels."
Raoul Gerber, who is responsible for developing cross-national strategies at Goldbach, is looking forward to the collaboration: "Goldbach invests in people and not in artificial intelligence. Michael Baum is a digital insider and quick thinker, an absolute specialist. He shares with Goldbach a passion for electronic media."
