medienlese.com continues to run for the time being

The blog medienlese.com, which was declared dead in April, is still alive - for the time being until October of this year. This is revealed by a look at the publisher's website.

At the end of April, Peter Hogenkamp, Managing Director of the Zurich-based publishing house Blogwerk, announced that his blog medienlese.com would be discontinued at the end of April after almost three years of daily reporting. The reasons for this were the gloomy economic forecasts and a lack of prospects. Media criticism hardly attracts any advertising customers and the advantage of blogs - a clearly focused target audience - is still too limited. For the time being, however, medienlese will continue to run in a reduced form, as Werbewoche was able to confirm by taking a look at the publisher's website.
medienlese.com was reduced to the "6 to 9" section on April 30, 2009 and is currently managed by one author, according to blogwerk.com. "6 vor 9" is a press review that presents the six most interesting articles on the topic of media every working day. Thanks to the generous support of over 50 donors, this service can initially be maintained until October.

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