Tamedia-Goldbach deal, Print Matters!, No Billag columns: Advertising Week 2/2018
Issue 2/2018 of *Werbewoche* will be in your mailbox on Friday. Here's what you can expect.
We spoke with media expert Manuel Puppis They discussed the impending Tamedia-Goldbach deal at length. And they also talked about Admeira and the No-Billag initiative. «The question is whether we can keep media outlets alive that simply cannot survive in a market economy,» says Puppis.
Is print dead—or at least dying? Not at all. At least not everywhere. Under the name Print Matters! Two and a half years ago in Zurich, a group of young people got together to make high-quality niche publications from around the world available in Switzerland. Unlike the rest of the industry, these publications are actually booming. They cover topics such as design, fashion, and dogs. We spoke with founding member Florian Schaffner.
A thematic one-two punch: Both Theophil Butz, a regular columnist for *Werbewoche*, and Jérome Martinu, editor-in-chief of the *Luzerner Zeitung*, address the No Billag Initiative. While the former—in his usual blunt manner—tears the No-Billag idea to shreds, the latter does, however, criticize certain arguments put forward by its opponents: «The SRG as an oasis of journalism? Nonsense. Whether it’s private publishers or the SRG, which is financed by government-collected fees: we journalists—or rather, the editorial teams—still define the limits of independence ourselves.»
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Here's what else you can expect:
Mirjam Hauser, of GIM Gesellschaft Innovative Marktforschung Suisse, explains why a high Fitness as a Status Symbol is becoming increasingly important. And what that means for the future.
Our author, Beat Hürlimann, looks into the (near) Social Media Crystal Ball. What's in store for us this year?
Christoph Vouillamoz is the new CEO of the Geyst Agency. And he's already answered our «13 Questions.» That was quick.
Julian Karrer is our "Person of the Week." He loves computers and design, built his first websites in the '90s, and is now the CEO of Future Connection. He founded the agency together with a childhood friend.
We have Kuoni —more specifically: with DER Touristik Suisse—about the new campaign «Cheaper Than You Think.» Is Kuoni now going the cheap route?
Sandor Laczko explains how artificial intelligence the Advertising revolutionized.
We were at the Epiphany and took some photos.
The highlight of this issue is Illustrator Felice Bruno: He has enhanced publications such as *Bilanz*, *Beobachter*, *Schweizer Familie*, *Handelszeitung*, and *Saisonküche*—and is now showcasing his work in *Werbewoche*.
