CNN Money Switzerland gets underway in Davos - with top-class studio guests
On January 24, 2018, at 6:00 p.m., CNN Money Switzerland will go on the air with a special focus on the annual meeting of the World Economic Forum in Davos.
Guests in the first days include representatives of the Swiss national government, His Serene Highness Hereditary Prince Alois von und zu Liechtenstein, private banker Boris Collardi, as well as former top politician Joschka Fischer and Nobel Prize winner Joseph Stiglitz.
As the first national English-language multimedia business channel, CNN Money Switzerland fills the gap for a Swiss-focused platform and builds a bridge between Switzerland and abroad, according to a statement.
"We take this aspect into account by analyzing topics relevant to Switzerland in depth and illuminating them from both a Swiss and an international perspective," says Editor-in-Chief Urs Gredig, summarizing CNN Money Switzerland's approach.
The video content will also be shared across social networks and the CNNMoney.ch website. "By continuously playing out our video content on all our platforms, we are leveraging our core competency as content producers and meeting the increased need for on-demand digital content," says Christophe Rasch, founder and CEO of CNN Money Switzerland.
The daily program
From 6 to 9 p.m., the daily live program "The Swiss Pulse" features three main topics: "The Living Markets" from 6 to 7 p.m. is devoted to the financial markets in Switzerland and abroad. A fixed component of this program are assessments by analysts and economists on the latest corporate news, as well as links to Wall Street in New York and regular commentaries by CNN anchor Richard Quest. Business leaders comment on current topics in a fifteen-minute interview block.
"The Big Picture" takes on a current issue that has an economic, political or social impact on Switzerland from 7 to 8 p.m. with features, research and interviews.
In "The Newsmaker" from 8 to 9 p.m., a personality from business and politics, an international organization or from sports and culture answers questions in an in-depth interview.
"The Swiss Pulse" is supplemented with short news items from Switzerland and abroad, as well as stock market data, sports news and the weather report. The daily program also includes a theme show. These range from "Tech Talk" (technology), to "Front Seat" (mobility), "Learning Curve" (education), "Feeling Good" (health), "International Geneva" (organizations and the international community in Geneva) and "Spotlight" (entertainment, culture and sports).
Four presenters of international caliber
The Swiss Pulse" will be moderated by four high-profile journalists: Martina Fuchs (Reuters-TV, CCTV), Amanda Kayne (BBC News and CNBC), Ana Maria Montero (CNN and CNN Español) and Hannah Wise (BBC News, France24) have years of international experience as reporters and news anchors.
The CNN Money Switzerland teams work in Zurich and Geneva. The 204-square-meter studio in the Medienpark in Zurich has a 5.5×2.5-meter LED video wall and a 214cm touchscreen on which images, graphics and data are fed. In Gland VD, a studio is currently being built that will be similar in size to the one in Zurich. It will start operations at the end of 2018.
