The new Audi A8 sends 500 individual video messages
The artificial intelligence in the new Audi A8 adapts to its owner’s personal habits, getting to know him better and better over time. Based on this insight, the Y&R Group Switzerland designed a mailing campaign that addresses each recipient with a personalized video message.
For this purpose, hundreds of different salutations, titles and names were recorded in the sound studio and edited into unique messages. When the mailing was opened, a video automatically started in which the voice of the new Audi A8 greeted the recipient by name and invited him or her to discover the car's many new features.
Responsible at Audi: Livio Piatti (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication Audi), Andri Allemann (Project Manager Trade Marketing Audi), Liliane Bernet (Project Manager Trade Marketing Audi), Franziska Schmidt (Digital Manager Audi). Responsible at Exxtra (Member of Y&R Group Switzerland): CCO Swen Morath, Strategy: Pirmin Wyss, Susan Baumgartner & Valeska Kraus (Consulting), Stephanie Belvedere (AD), Winfried Schneider (Text), An Le (DTP), JingleJungle (Audio Production), Wirz Fraefel Pal (Production), Mediacom (Media).
