Sunshine at Zurich HB: Publicis ensures good prospects with Swiss
Publicis provides sunshine for Swiss at Zurich's main train station - despite the current hilly weather.
It's clear that Swiss brings people to the sun. But the fact that Swiss is now bringing the sun to the people comes as a surprise. At Zurich main station, a huge sun is currently beaming at you.
Publicis came up with the motto "The sun hasn't gone. It's just somewhere else." a literally big idea was concocted. On a 12 x 8 meter LED screen, the sun shines in its full glory. And this during the gloomy winter days. Swiss reminds us that pleasant temperatures with long sunny days are waiting not far away. Sunrises and light moods from destinations such as Dubai or Singapore are thus shown, inviting people at the hectic train station to a moment of calm.
Responsible at Swiss: Judith Schulte (Head of Marketing Communication Campaigns), Cornelia Späth (Manager Marketing Communication Campaigns), Philipp Schad (Manager Marketing Communication Campaigns). Responsible at Publicis: Patrick Suter (CD), Michael Brauchli (Head of Art), Marvin Hugentobler (Senior AD), David Lübke (Senior Copywriter), Dominik Locher, Lucia Friedrich (Graphics), Sandro Looser, Anna Magnaguagno, Flavio Alraun (Consulting), Prodigious (Production), Bisous Production (Video Production), Auviso AG (Technical Partner), APG|SGA (Promotions Partner), Lichtwerk GmbH (Elektrik Partner).
