Kreisvier shows brochure of Coop Bau + Hobby in new look
In line with the overarching campaign message, «We help you do it,» the promotional campaign now also features a colorful design, with tips from tradespeople and closer links to the online store.
Coop Bau+Hobby's new umbrella communication "We help make" has already been launched. Now, together with the Kreisvier agency, the Swiss DIY market has also suitably developed its weekly campaign communication.
Now, do-it-yourselfers throughout Switzerland will be inspired to new projects by tips and product recommendations from the professionals at Coop Bau+Hobby just by leafing through the brochure, according to a press release. The fresh look of the umbrella campaign will be retained and made clearer by clearly colored elements. Thematically appropriate headlines are also intended to encourage people to get started, i.e. to do something.
Also new: a close link with the online store. The aim is to take the service to a new level and offer Swiss hobby gardeners, DIY enthusiasts and creative hobbyists real added value. The first promotional brochure in the new look will be published next week. (pd/ank)
Responsible at Coop Bau+Hobby: Christoph Theler (Head of Coop Bau+Hobby), Felix Stocker (Head of Advertising), Katja Böhlig (Project Manager Advertising). Responsible at Kreisvier communications ag: Christian Jost-Cellarius and Nannette Graf (management/consulting), Dragana Knezevic and Sebastian Jüngling (consulting), Martin Friedlin and Filip Wolfensberger (art direction), Bianca Kury (text), Daniela Burget and Florence Ingold (DTP).
