The financial news agency AWP with a new identity
The Swiss financial news agency AWP is adopting a new corporate identity. Not only has the name changed, but so have the company logo and its entire visual identity.
The Swiss financial news agency AWP adopts a new corporate identity. The "AG für Wirtschaftspublikationen" becomes the "AWP Finanznachrichten AG". At the same time, the company logo is redesigned and the corporate image is modernized in collaboration with the Swiss graphics agency Lumina. With the new appearance, the agency wants to present itself as a modern media company. In a next step, the website Awp.ch be completely redesigned.
The repositioning takes place under the guiding principle: "At the pulse of the markets". This underlines the company's claim to market proximity and focus, as stated in a press release. The new identity conveys what customers can expect: seriousness, reliability, relevance and quality.
The repositioning takes place under the guiding principle: "At the pulse of the markets". This underlines the company's claim to market proximity and focus, as stated in a press release. The new identity conveys what customers can expect: seriousness, reliability, relevance and quality.
