When worst comes to worst
Throw it on the grill! In Amsterdam, Crocs and other fashion faux pas are in for a rough ride—Burger King is launching a new product.
Namely, the "Grilled Dogs". Hot dogs whose sausages are not heated in a steam bath, but roasted on the grill. Burger King does this with most meat and likes to emphasize it.
What is the "Worst" campaign all about? "Worst" does not mean "bad" in English, but also "sausage" in Dutch. Those who dropped off the "worst" items at the Leidseplein branch in Amsterdam on Monday and handed them over to the Grill Flame received a Grilled Dog as a thank you. Worst versus Worst.
The campaign was the brainchild of the Etcetera agency from Amsterdam - and it did take place, as a look at the Dutch burger kingdom shows.Facebook page shows. E Guete! (hae)
Photo: Facebook.com/BurgerKingNL
