Metzgerlehner: The Lucerne cream cheese cut into slices
Metzgerlehner created a launch campaign for Emmi. The campaign showcases the Lucerne cream cheese in slices, presented in a way that reflects its origins on a blue-and-white checkered tablecloth.
The Swiss milk processor Emmi has entrusted Metzgerlehner with the launch campaign for Lucerne cream cheese in slices. The Erlenbach-based agency is presenting the new variation of the traditional product on a blue and white checkered tablecloth in keeping with the brand and origin. In an accompanying competition, consumers can win chalet vacations, picnic baskets and frisbees until the end of June 2009.
Metzgerlehner developed advertisements, F12 posters, a recipe brochure, POS flyers, the website, various banners, a Coop tasting stand and an exhibition stand for the Luga experience fair in Central Switzerland.
Metzgerlehner developed advertisements, F12 posters, a recipe brochure, POS flyers, the website, various banners, a Coop tasting stand and an exhibition stand for the Luga experience fair in Central Switzerland.
Responsible at Emmi: Adrian Bucher (Advertising Manager), Sina Neuhaus (Advertising Project Manager), Ivo Arnold (Product Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann, Christoph Schiess, Philipp Stamm, Joceline Strebel (creation), Patrick Meyer, Heike Gross (text), Priska Senn, Rebekka Hofstetter (consulting), Bálint Dobozi (digital), Giovanni Bucca (production), Ursula Trottmann, Corinne Räber (DTP). Partners: Populär AG, .pulse AG (coding).
