Creative ranking, Dieter Fahrer, advertising law, Christoph Bürge: die Werbewoche 1/2018

The creative ranking: Every year, Werbewoche publishes a ranking of the most successful agencies of the past year in terms of awards. In addition to the winner Jung von Matt/Limmat, two other agencies also stand out this year: iart from Basel is the first non-agency to be listed in the creative ranking and takes an equal top spot. And Notch Interactive made it into the top 10 for the first time in the agency's history.

Interview: In his documentary "The Fourth Estate", Dieter Fahrer looks over the shoulders of the editorial teams at Der Bund, "Echo der Zeit", Watson and Republik. In times of fake news, austerity measures and the No Billag initiative, the Bernese filmmaker observes a world that fascinates him, but also fills him with great skepticism. And comes to the conclusion: "We have the journalism we deserve."

Advertising law: With this first issue, Werbewoche is launching a new series in collaboration with KS Kommunikation Schweiz. On the one hand, cases from the Swiss Commission for Fair Trading (SLK) that are not communicated anywhere else are highlighted. This time: a beer brewer who complained about the commercial of a well-known online retailer - in the film complained about, the beer at the idyllic lakeside party turns out to be an alcohol-free "puddle". Secondly, readers now benefit from the experience of advertising and brand expert Dr. Marc Schwenninger, who answers around 400 legal questions from agency practice every year on behalf of KS Kommunikation Schweiz.

The head of the week: Christoph Bürge has been a passionate advertiser for 30 years, including introducing Ovaltine as a bedtime drink in China. The head of the creative agency Metzger Rottmann Bürge actually wanted to become a chef. However, the trial apprenticeship was too boring for the then 14-year-old. "I spent two weeks preparing carrots, peeling potatoes, chopping onions, picking up the soil and washing it," he recalls. "After that, I decided to become an advertiser instead of a chef."

In addition: We take a look at what happened to the stories we published in 2017. We talk about native advertising and ask Margrit Fellerer, ECD at Republica, our "13 questions". Theophill Butz continues to grumble bluntly in 2018. Beat Hürlimann shows how to unleash creativity in the digital advertising age. And we launch the new "Eyecatcher" series with Swiss graphic designers and illustrators - starting with Vaudeville Studios from Zurich. And much more.

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