Roger Federer greets passengers at the airport thanks to CS and McKinivan
For some time now, Roger Federer has been welcoming arriving passengers at Zurich Airport on behalf of Credit Suisse. Together with the water wall across from it, McKinivan has succeeded in creating what is arguably the Swiss bank’s most prominent brand presence at the airport.
At Credit Suisse, passengers catch their breath and pause to smile about Roger Federer, snap a selfie with him, or take a souvenir picture in front of the water wall. Where else at the airport can you find that?
To continue the success, we have technically revised and visually refreshed the brand room. High-quality LED panels are now in use, improving the stability of the projection. And the Credit Suisse brand has found an elegant home in front of the walnut wall of the light box.
Responsible at Credit Suisse: Anja Herrmann (Global Head of Creative Media), Michael Schmid (Senior Project Manager Production).
Responsible at McKinivan: Pius Sidler (Senior Partner, Head of Consulting), Lucas Rüesch (Communication Advisor).
