New beer ideas for Facebook every week
Friday is beer day. At least at OSW. Last year, the agency posted a specially developed visual or video for the two brands Corona and 1664 on Facebook every Friday for Feldschlösschen.
The agency was free in terms of content, with current or seasonal topics often providing the sparkling idea, whereby fun was always at the center of the posts. The iconic bottle shape and the lime wedge from Corona as well as the respective claims "This is living" and "Le goût à la française" were also easy to pick up on and use creatively.
Here is a short review of a Facebook year with Corona, 1664 and OSW. Cheers!
Responsible at Feldschlösschen: Brigitte von Rohr (Trade Marketing Manager Corona, House of Beer), Marlène Douet (Channel Development Manager 1664, House of Beer). Responsible agency: OSW.
