Salt lanicert campaign with its own employees
With its latest online campaign, mobile communications provider Salt is putting its workforce in the spotlight. The implementation was carried out entirely in-house.
With the online advertising campaign "Snapshot", Salt is choosing a new approach to put its own workforce in the spotlight. Customers are thus given an insight into the values of the Salt brand, according to a media release, and employees are given the opportunity to become brand ambassadors through their participation.
The campaign started with the company's internal photo competition "Mr. & Mrs. Salt". Around 50 employees from the company sites and Salt stores in Switzerland took part. The thirteen selected candidates were photographed at a photo shoot in Lausanne and Zurich under the direction of three up-and-coming Swiss photographers Térence Spagnolo, Sam Diener and Patrick Caçador Mateus.
The result is 200 visuals that capture different moods for marketing, public relations and employer branding. These images are now used in Salt's online presence, especially on social media.
