TBWA\Zurich becomes new lead agency of Watson
TBWA\Zurich becomes Watson's new lead agency. The agency was able to convince the team around CEO Michael Wanner and Head of Marketing Oliver Schibli in a pitch.
The TBWA\ agency is thus now expanding its portfolio to include the online news platform, which is already established in Switzerland and is part of the AZ media group.
As lead agency, TBWA\ will also be responsible for the launch campaign of Watson.de. The launch of the German offshoot is planned for April 2018 and will take place together with the German media group Ströer.
"We are very happy about this great account and especially about being able to launch the watson brand in Germany for the first time from Switzerland," Matthias Kiess, CEO of the agency, comments on the pitch win.
The first works will be on display in the first half of 2018.
