Jonlinio creates a digital adfans calendar for EV Zug
The Jonlinio agency has launched an adfans calendar together with EV Zug. Every day, the community can win prizes on Facebook. With this action, first empirical values are collected for a future social media sponsor.
EV Zug and the marketing agency Jonlinio launched an adfans calendar, which runs until 24.12.2017. Every day, a specific post is published on Facebook in which the community is invited to interact. An attractive daily prize serves as an incentive. In addition to the classic quiz games and voting for the new Tor song, the video content is the highlight of this fan calendar.
"The reach and interaction rate of our posts have increased by triple digits since December 1, 2017. We have also seen steady community growth up to the present time," says Marco Baumann, Head of Marketing EV Zug.
With this social media campaign, EV Zug and Jonlinio would like to gather the first empirical values for a future social media sponsor. The aim will be to produce unique, relevant and viral content for the upcoming play-offs. The sponsor will be actively involved in the content production. "If you look at the Premier League in England, we see great potential for sports clubs in the area of social media. In the future, social media will open up new opportunities for sports clubs in terms of reputation and marketing," Miguel Schweiger of Jonlinio is quoted from the media release.
Responsible at EV Zug: Marco Baumann (Marketing Manager), Marisa Hürlimann (PR & Communications). Responsible at Jonlinio: Miguel Schweiger (project manager), Eveline von Rotz (text), Nicolas Rima (graphics).
