Advertising agency highlights dangers in the water with prevention campaign
The Swiss Advertising Agency has implemented a swimming prevention campaign for various Swiss police forces. The aim of the campaign is to make swimmers aware of the dangers in the water and thus prevent accidents.
The Swiss Advertising Agency has implemented a swimming prevention campaign for various Swiss police forces. The aim is to sensitize swimmers to behave correctly in the water and thus avoid accidents. The visual is something that is normally seen at crime scenes: the figure of the alleged victim framed in chalk.
Classic advertising media such as posters, advertisements, flyers and dispensers are used. On a Campaign website You will also receive tips on how to behave correctly in the water. In addition, as a kind of guerrilla measure, exclusion zone buoys with messages such as "If your swimming cap lights up like mine, then everything is okay" or "You've seen me. But can anyone see you?" were used.
The campaign will run from June to September 2009 and will be used in the cantons of Zurich, Schwyz and St. Gallen, which border Lake Zurich. The campaign was commissioned by the police forces of the city of Zurich and the cantons of Zurich and Schwyz, the Road Traffic and Navigation Office of the canton of St. Gallen, the Navigation Control Office of the canton of Zurich, the Sports Office of the city of Zurich and the Swiss Lifesaving Association SLRG.
Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo, Mike Krüll (text/concept), Sarah Erni (AD-Assi), Christina Reuss, Michi Ottinger (consulting), Andi Laub (DTP). Photography: Tobias Stahel. Image editing: Felix Schregenberger.
Classic advertising media such as posters, advertisements, flyers and dispensers are used. On a Campaign website You will also receive tips on how to behave correctly in the water. In addition, as a kind of guerrilla measure, exclusion zone buoys with messages such as "If your swimming cap lights up like mine, then everything is okay" or "You've seen me. But can anyone see you?" were used.
The campaign will run from June to September 2009 and will be used in the cantons of Zurich, Schwyz and St. Gallen, which border Lake Zurich. The campaign was commissioned by the police forces of the city of Zurich and the cantons of Zurich and Schwyz, the Road Traffic and Navigation Office of the canton of St. Gallen, the Navigation Control Office of the canton of Zurich, the Sports Office of the city of Zurich and the Swiss Lifesaving Association SLRG.
Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (strategy), Sarah Hiltebrand (CD), Michael Manzardo, Mike Krüll (text/concept), Sarah Erni (AD-Assi), Christina Reuss, Michi Ottinger (consulting), Andi Laub (DTP). Photography: Tobias Stahel. Image editing: Felix Schregenberger.
