Jochen Witte leaves Admeira and joins Goldbach Group
The Goldbach Group is continuing to expand its data and technology strategy division and is bringing Jochen Witte on board to lead the effort. Witte, who holds a degree in computer science and is an industry expert, will join the company on March 1, 2018.
Jochen Witte has been working at the interface between technology, media and data for 15 years. The former COO at Stailamedia is an expert in online video, advertising technology and programmatic and data-driven marketing.
Most recently, Jochen Witte worked at Admeira in the areas of product development and technical innovation. Prior to that, he was the founder and CTO of Online Advertising Solutions in Germany, where he was responsible for the development of one of the first video ad servers and a network for online video advertising, and for product development and partner management at Stailamedia.
Jochen Witte is a member of the IGEM Board of Directors for the Digital division and a member of the Programmatic specialist group at IAB Switzerland.
"In Jochen, we have gained a proven expert who will help Goldbach move forward with its convergence, data and technology strategy. He will expand the offering with all units in the DACH region and develop innovative forms of advertising," says Roland Wittmann, CSO of the Goldbach Group.
Jochen Witte himself is looking forward to the challenges that await him in his new position: "Digitalization, mechanization and changing media consumption are major challenges and at the same time immense opportunities for the advertising industry. I am very much looking forward to working with the entire Goldbach team to develop advertising products that bring the greatest value for both advertising clients and media users."
