Nina Merli new as Head of Content at Dreicom
The Zurich-based native advertising agency Dreicom has established an in-house content department under the leadership of journalist Nina Merli.
Nina Merli has twenty years of experience as a journalist, author and blogger. She worked as a reporter for the news magazine Facts, headed the travel editorial department of Annabelle, was a news journalist at Tages-Anzeiger and managed the popular mommy blog there. For the last three years, she was co-head of the lifestyle section of the Blick Group.
"Since we launched Dreicom four years ago, customer demand for customized editorial content has grown steadily," says Alex Oeschger, Managing Partner of Dreicom. "What many companies lack is journalistic know-how. With Nina Merli, we have a professional on board who knows how content needs to be written so that it offers the reader added value and is also successful for the client. We can offer the client an all-round service: From conception, production and distribution, we now offer everything from a single source."
"Customers appreciate the editorial presentation of the advertising form and the possibility of conveying extensive information with images, text and video," says Nina Merli. "For example, we were able to accompany the inOne launch for Swisscom in the spring and the switch offer in the fall with a broad-based campaign: We successfully addressed the individual target groups with various native articles."
In addition to native campaigns for clients such as Bank Cler, Michel, Dyson, Elvia and Volvo, Nina Merli's team built the lifestyle hub "Gesund & Schön" (Healthy & Beautiful) for Local.ch with over 50 SEO-optimized texts. In addition to text production, the services offered by the content department include proofreading (Martina Markova) and graphics (Melanie Blum). Video productions and specialist content continue to be implemented with external partners.
