Mikael Krogerus and Roman Tschäppeler strengthen Brainbow
The creative network Brainbow, which connects advertising professionals with creatives from the cultural sector, can count on prominent reinforcement: The newest members are Mikael Krogerus and Roman Tschäppeler.
A total of more than one million books by the two successful authors ("50 Success Models", "The Question Book", "The Communication Book") have passed over the counter. Both have completed business training as quay pilots in Denmark and explain the essences of "Decision Making" in visual presentations on stages around the globe. Tschäppeler runs the company guzo in Biel as a creative producer. Krogerus works as an editor at The magazine.
The Brainbow network was founded two years ago and counts numerous prominent cultural professionals among its members: In addition to musicians Christoph Trummer, Greis, Heidi Happy, Jaël Malli, Evelinn Trouble and Julian Sartorius, Bänz Friedli, Nils Althaus, Kafi Freitag and Andrea Jansen also make their creativity available to clients from the business world. Last year, the network developed ideas for Ringier and the Swiss hiking trails, among others, at workshops.
