Lindenhof Group focuses on employees and the SCB

Following the award-winning Knochentram, the Bern hospital group is launching a campaign with the slogan "Strong together". The statement refers not only to the partnership with the SCB, but above all to the prevailing team spirit within the Lindenhof Group. Guido Speck, CEO of the Lindenhof Group, himself a player for the senior team of EHC Belp, is delighted with the current campaign: "Our recipe for success is the practiced interaction between our locations, specialist areas and professional groups. Only strong team players will be able to meet the challenges of the future."

The Lindenhof Group has been SCB's new medical partner since May of this year. This three-year partnership can be optimally combined with the umbrella campaign. Both the partnership with the SCB and the current campaign pursue the common goal of bringing the medical services offered by the Lindenhof Group, which has its roots in Bern, closer to the general public in an appealing way. At the same time, the Lindenhof Group is drawing attention to its values as an employer and trainer.

The campaign is broadly supported within the Lindenhof Group. At the center of the campaign are, on the one hand, employees and doctors of the Lindenhof Group who have a connection to the SCB or even stand on the ice in field hockey gear themselves. On the other side are SCB players Andrew Ebbett (forward and current top scorer) and Beat Gerber (defenseman). As patients, they have already been able to see the quality of the Lindenhof Group's services for themselves.

The Lindenhof Group's Marketing and Communications department, headed by Mirjam Huber, is responsible for the concept. The key visual was designed by the Basel agency cR Werbeagentur. The text was written by Andreas Hornung and the photos by Andrea Campiche. The microsite Strong together.ch was programmed by Unlocked from Bern. (pd/hae)