Marco Schnyder wins the PR Picture of the Year 2017 - Berta strikes again!
Schnyder Werbung won the 2017 PR-Bild Award for the photo «Berta, the Black-Nosed Sheep.» Marco Schnyder photographed this native Valais breed on behalf of the Canton of Valais and *Schweizer Illustrierte*. Berta became a viral sensation and received extensive media coverage.
The advertising agency from Gampel, led by photographer Marco Schnyder, wins several coveted prizes in Hamburg. His picture "Berta the Blacknose Sheep" impressed both the expert jury and the participants in the public vote and was named Switzerland's PR picture of the year. At the same time, this picture was also the winner in the international race in the "Social Media" category.
The PR Image Award is presented every year by the SDA subsidiary News Aktuell for outstanding photography by companies and PR agencies. Kai Gerwig, Managing Director of News Aktuell and initiator of the PR Image Award: "People say that animals are not so easy to photograph. But Marco Schnyder has succeeded in taking an incredibly charming animal photo with Berta from Valais. The best PR images are always the ones that move us, move us and broaden our view of the brand or, in this case, a tourist region. Berta, the black-nosed sheep, achieves this for Valais in an endearing way."
Marco Schnyder, photographer at the Valais-based family business Schnyder Werbung and author of the winning photo, accepted the prize at the award ceremony in Hamburg's Grünspan on Thursday evening. The photo impressed the jury and the public alike and achieved the best overall rating for Switzerland.
But that was not all for Schnyder Werbung: the agency also won first place in the "Travel" category and third place in the "Lifestyle" category. (red)
