The Swiss Digital Day is also causing a sensation in Liechtenstein
Coinciding with the first Swiss Digital Day, the Vaduz-based media company launched a new cross-media digital initiative, which is deliberately being promoted across various channels.
On November 21, the leading Liechtenstein media company launched a new Ligital.li a new digital platform for and from Liechtenstein. Current topics from the economy, society, technology and everyday life will be addressed, involving companies as well as the population. The motto: This is how Liechtenstein lives digitally. At the same time, the Vaterland newspaper was published on November 21 with a digital focus - from the front page and numerous content articles to the special ligital newspaper as a special bundle.
The campaign is supported by the Vaduz media house through cross-media advertising. At the launch on November 21, not only was the homepage of the digital flagship Fatherland.li The front page of the daily newspaper also featured a special ad cover. On pages 2 and 3 of the daily newspaper, readers did not find the usual first editorial information for once, but only a reference to Ligital.li on two blank newspaper pages. Also as a deliberate double standard from the print perspective - what if the printed press was no more.
All the more attention was paid to added value in the inner section of the newspaper and various articles on digital topics were implemented. The first edition of "ligital Newspaper" was published as a supplement to the newspaper. Various articles were placed on the newspaper website throughout the entire Digital Day, including text articles, surveys, photo galleries and moving image contributions. The link to the new digital platform, which bundles all topics and articles on the digital Ländle and will serve as a digital hub in the future, is omnipresent. According to the press release, the project is designed for the long term.
The campaign is also being promoted with various additional measures such as radio spots on regional radio stations, F12 posters and bus advertising on over 40 bus screens on public transport.
