Children's channel Nick overtakes Ki.Ka and launches new channel
The Swiss children's channel Nick is increasing its market share and is already overtaking its competitor Ki.Ka in its second month of existence. The program is now being expanded to 24 hours and will be launched on 9 June under the name Nick Jr. in Cablecom's digital offering.
The Swiss children's channel Nick is increasing its market share and has already overtaken its competitor Ki.Ka in its second month of existence. After achieving an average market share of 7.3 percent in its launch month of April, Nick surpassed its competitor in May with a market share of 11 percent in the target group of 3 to 14-year-olds. Last Saturday, the station achieved a higher daily average than Super RTL for the first time with 27.3 percent.
Since the launch of Nick, pre-school children have been able to watch a program tailored to their age in a separate program window in the morning. Now the program is being extended to 24 hours and will have its own channel. This will be launched on June 9 under the name Nick Jr. in Cablecom's digital offering.
Since the launch of Nick, pre-school children have been able to watch a program tailored to their age in a separate program window in the morning. Now the program is being extended to 24 hours and will have its own channel. This will be launched on June 9 under the name Nick Jr. in Cablecom's digital offering.
