A unique song by Pharell Williams aims to stop climate change

It's all about storytelling - and the story here is rock solid. Successful producer and singer Pharell Williams has been enlisted by the agency FF New York and the cognac producer Louis XIII for a campaign that will once again make people sit up and take notice. Today because of the idea; in 100 years because of the song. It was produced by Pharell. And there is only one analog copy of it in existence.

The song was pressed onto a "vinyl" record made from calcareous soil from the Cognac region and stored in a special safe designed by Fichtet-Bauche for this project. The special feature: the safe is water-permeable and water destroys the record.

The release date for "100 Years" is November 2117 - if we have managed to stop the rise of the oceans by then. And thus prevent the destruction of the record. Hashtag: #ifwecare. The vault is located in the cellar vaults of Louis XIII - if the sea level reaches them in 100 years, the song will be gone.

Louis XIII also symbolizes its own production philosophy with the 100-year anniversary: each bottle contains the lifetime achievements of generations of cellar masters - which is why the company is used to always thinking a century ahead, the cognac producer said in a statement.

Pharell Wiliams, who has been responsible for countless global hits over the last 20 years - such as "Get Lucky" and "Happy" in the recent past - is once again demonstrating his passion for both environmental protection and marketing with the "100 Years" campaign. Two years ago, he appeared at the Cannes Lions, where he campaigned for a better world.

It is quite possible that the release will still be causing a stir in 100 years' time. Even if our descendants will probably no longer be interested in his music. But a good story will still fascinate them in 100 years' time.

If they care. But the chances are good, because at least the first 25 years of Pharell Williams songs have so far proved to be consistently timeless. (hae)