Star TV founds Swiss film promotion fund
Star TV is launching a Swiss film support fund that will provide filmmakers with one million francs worth of communications services each year.
Filmmakers in Switzerland can now benefit from a film promotion fund. The Swiss private broadcaster Star TV provides communication services worth one million francs per year for the promotion of Swiss feature films, documentaries and animated films. Anyone wishing to benefit from this support can submit a funding application to Star TV. A committee of internal and external industry experts decides which project will receive support and how much it will be.
Paul Grau, Star TV founder and initiator of the fund, wants to actively support Swiss filmmakers and set an example in these difficult economic times. This fund will enable producers to promote their films on television, Grau is quoted as saying by the press portal. Advertising, trailers and editorial contributions will help to raise awareness of local filmmaking.
The newly created fund is intended to supplement other existing film promotion measures, said Star-TV Managing Director Jean-Claude Bruhin at the request of Presseportal. The private channel, which has been in existence since 1995, already broadcasts information from the areas of film, lifestyle and entertainment around the clock. According to Bruhin, this makes it the ideal platform for the planned promotion.
Paul Grau, Star TV founder and initiator of the fund, wants to actively support Swiss filmmakers and set an example in these difficult economic times. This fund will enable producers to promote their films on television, Grau is quoted as saying by the press portal. Advertising, trailers and editorial contributions will help to raise awareness of local filmmaking.
The newly created fund is intended to supplement other existing film promotion measures, said Star-TV Managing Director Jean-Claude Bruhin at the request of Presseportal. The private channel, which has been in existence since 1995, already broadcasts information from the areas of film, lifestyle and entertainment around the clock. According to Bruhin, this makes it the ideal platform for the planned promotion.
