"Read my Pack" - Advertising Week readers can only win
The well-known packaging guru Lars G. Wallentin has "struck" for the fourth time: his book number 4 on packaging and packaging design has just been published. The first 10 letters to [email protected] will receive a free copy.
It bears the title "Read my Pack". Wallentin comments on it as follows: "This is my fourth book since I left Nestlé, and it's my most important. It wants to wake up the industry. The goal: to communicate better with packaging - verbally and visually."
The book comprises 120 pages with numerous examples and explanations on topics such as creativity, typography, ecology, convenience, design, taste appeal, etc. Wallentin's books are very popular on his lecture tours, which take him as far as Mexico, Russia and China. As a result, many global packaging solutions can be seen in the book.
Free for the first 10 ...
Werbewoche is offering a free copy of Wallentin's fourth book to readers with an affinity for packaging - or more precisely, to the first ten who register by e-mail. Write a quick e-mail to [email protected].
If you're not lucky, you'll get a second chance: the book is available via Werbewoche "off action" at a price of 28 francs.
