Outdoor and online campaign for Europaallee: "My Europaallee - discover yours".
Since late 2015, Hochspannung has been responsible for communications for Europaallee. This year, too, an umbrella campaign was launched to highlight the neighborhood’s diverse shopping and entertainment offerings.
The aim of the campaign, which was accompanied by various activation offers, is to consolidate the positioning as a lively Zurich quarter and increase visitor frequency in the avenue. Under the headline: "My Europaallee - discover yours", various subjects were created, each representing offers such as gastronomy, shopping or beauty & fitness. The motifs are intended to encourage people to discover Europaallee for themselves and find their own highlights in Zurich's newest district.
The umbrella campaign will be accompanied by various workshops, events and special activities on site. As in the previous year, the advertising subjects were shot by photographer Hans-Peter Schneider. The campaign has been in use on billboards and on public transport in the city of Zurich over the past few weeks. In addition, the advertisements were also displayed on banners and on selected social media platforms.
Responsible at SBB: Daniela Corboz, André Koop, Monica Gonzales. Responsible for high voltage communication: Alexander Taiganidis, Matthew Katumba, Leandro Disler, Fritz Kreis, Fritz Hanselmann, Nina Wyler, Manuel Ackermann, Verena Gehr, Tanja Kongolo, Melanie Moret, Hyo-Song Becker, Venesa Sadrijaj. Photography: Hans-Peter Schneider.
