Serviceplan Suisse wins overall mandate from BMW, MINI and BMW Motorrad in Switzerland
After several years, BMW (Switzerland) has once again awarded the overall mandate for the management of the BMW, MINI and BMW Motorrad brands to Serviceplan Suisse.
It is part of the BMW Group's normal tendering cycle to invite tenders for the lead agency mandate in each country every few years. Serviceplan Suisse was able to prevail and thus win the previous account again. What's more, in addition to the BMW and MINI car brands, Serviceplan can now also look after BMW Motorrad in both offline and online communication. Kurt Egloff, CEO and President of BMW (Switzerland), explains the decision as follows: "Serviceplan Suisse convinced us with their holistic, integrated solution approach. This gives us the opportunity to continue to implement pioneering communication campaigns and shape the market."
