47 Wirz Cocktail: Why not just dare to do something?
More than 350 guests from communications and business accepted the Wirz Group's invitation to the traditional Wirz Cocktail. They witnessed a lively panel discussion around the topic "Why not?
Should I really do that? Is this really a good idea? Won't it go down the drain? "Why not?", the theme of the 47th Wirz Cocktail, is actually an answer to questions of the doubting variety, as Livio Dainese, Co-CEO of Wirz Communications, revealed in his introductory talk on Tuesday evening at Aura am Paradeplatz. Good advertising is not possible without this "Why not?" because otherwise you don't produce anything outstanding, he explained to exactly 361 guests from the media, marketing and business.
"I think it takes more trial and error if you want to turn the world, or at least an industry, upside down instead of improving yourself to death. After all, who gets excited about me-too solutions, even in communications?" he added, pointing to prominent failures such as Isaac Newton, Steve Jobs and Oprah Winfrey, before Petra Dreyfus, the other half of the new team at the helm of Wirz Communications, introduced this year's panel.
There, to the left and right of SRF presenter Mona Vetsch, sat Zurich City Mayor Corine Mauch, FDP party president Petra Gössi, life coach and blogger Kafi Freitag, ETH President Lino Guzzella, and Uber's former general manager for German-speaking countries Rasoul Jalali, discussing courageous decisions and "just do it".
"I live very much according to the trial-and-error principle," said, for example, the city president, formerly active as a sinology student and waste officer for the city of Uster, among other things. "I do what convinces me. I have never pursued a grand plan." Lino Guzzella, the son of Italian immigrants who only learned German at the age of six, had a similar experience: "No one would have bet that I would one day become president of ETH. My parents didn't even know what ETH was."
Kafi Freitag found the right closing words: "On your deathbed, no one deals with failure. But only with all the things you didn't dare to tackle," said the well-known publicist, whose name already bears the "Why not? There is no clearer way of encouraging people to be more courageous. The discussion about "Trial and Error", "Why?" and "Why actually not?", which was stimulated by the panel, was deepened afterwards during the cocktail riche.
