Campfire wins fintech startup Clevercircles as a new customer
Campfire was able to prevail in a pitch against renowned competition and is the new branding and lead agency of the fintech startup Clevercircles.
With Clevercircles, Basel-based Banque CIC (Suisse), which is part of the cooperatively organized international banking group Crédit Mutuel-CIC, is launching a new type of digital asset management platform that for the first time allows customers to take tactical control of asset allocation themselves. The platform, which will be launched under the name Clevercircles in early 2018, builds on the benefits of robo-advisors and innovatively combines the intelligence of humans with the efficiency of machines.
Clevercircles offers the possibility to form an opinion on investment decisions and market expectations by asking simple and intuitive questions in so-called "circles" and voting with self-selected trusted persons, experts and/or the community ("social forecasting"). This idea hits the nerve of the time, in which returns continue to fall, everyone wants to have a say and make decisions, but at the same time influencers and communities are becoming more and more important.
Branding and digital presence
The digital creative agency Campfire was able to prevail over the competition back in November 2016 and has since been working flat out on the appearance of the innovative fintech startup. Sebastian Comment, Managing Director of Clevercircles: "For the launch of our innovative startup, we were looking for an equally innovative partner and found it with Campfire".
As the digital lead agency, Campfire not only developed the communications concept, brand positioning and branding, but Clevercircles has now extended the collaboration beyond the launch of the brand and also entrusted Campfire with the marketing mandate in the long-term partnership. As the first marketing measure, Campfire is responsible for concept, design and implementation of the Microsite and the newsletter. The informative microsite conveys the complex topic in an understandable way and brings the advantages of the dynamic investment platform closer to the user. In addition to blog articles, the microsite also features automatically imported tweets from @Clevercircles in a specially developed social wall. Further digital marketing measures such as explanatory videos will follow in the coming months.
"We are pleased to have found an uncomplicated, fast and involved partner in the young team of Campfire, with whom we will continue to develop the Clevercircles brand in the future," says Sebastian Comment, Managing Director of Clevercircles.
Responsible at Clevercircles: Sebastian Comment (Managing Director), Daniel Schwarz (Web Developer, Marketing & Communication). Responsible at Campfire: Dirk Unger (Creative Direction & Concept), Damian Kunz (Consulting & Concept), Pius Caduff (Frontend-Development & Technical-Lead).
