Social media specialist Christian Lüdi moves from Coop to cR Kommunikation
Christian Lüdi, Head of Social Media & Content Management at Coop, will join cR Kommunikation effective January 1, 2018. In his role as Senior Consultant, he will oversee the further expansion of internal expertise in the areas of digital media, social networks, and storytelling, and will lead the network of technology partners.
Christian Lüdi has spent the last two years building up the social media and content management division at Coop. Prior to that, he was Social Media Manager at Swiss for over five years. In addition to his role at cR Kommunikation, he will continue to work as a lecturer at various universities of applied sciences.
"With Christian Lüdi, we can further expand our expertise in the field of integrated communication and focus our consulting and implementation services in the areas of public relations, marketing and film even more consistently on the digital transformation," says Thomas Löhrer, Partner at cR Kommunikation, explaining the decision to expand the team.
