Jung von Matt/Limmat wins Epica silver with village phone
On the first day of this year's Epica Awards, the village phone from Jung von Matt/Limmat is awarded silver.
The judging of the 31st Epica Awards began in Berlin on Monday. From a Swiss perspective, it was a perfect start: only one of the eleven campaigns on the shortlist was judged - resulting in silver for Jung von Matt/Limmat. The "Dorftelefon" for Graubünden Ferien was up against strong competition in the "Promotions & Incentives" category - and with an average score of 6.63 was only beaten by the two deserving gold winners.
Gold goes to two campaigns due to a tie in points: Ikea Canada and "Cook this Page". One of several campaigns submitted by the client because the agency - in this case Leo Burnett Toronto - is part of the Publicis Group, which is officially taking an awards break. However, the "safe" campaigns will probably not be missed this year either.
The second gold winner in this category comes from South Korea: the agency Cheil Worldwide has developed advertising for the clothing manufacturer Uniqlo that saves heating costs and therefore money. And advertises at the same time.
It remains to be seen on Tuesday whether further Swiss awards will be added. The award ceremony will take place on Thursday in the historic Meistersaal in Berlin-Kreuzberg. (hae)
| Award | Agency | Category | Customer | Campaign |
|---|---|---|---|---|
| Wirz | Radio Advertising | Egger tire | Trump | |
| Wirz | Humour in Advertising | Egger tire | Trump | |
| Call Lanz | Restaurants, Bars & Cafes | Hiltl Vegetarian Restaurant Group | Deep down we're all vegetarians | |
| Call Lanz | Recreation & Leisure | Tonhalle Orchestra, Zurich | Classical concerts for beginners | |
| Call Lanz | Recreation & Leisure | Art Museum Constructive | Donald Trump |
