Galaxus for assholes and lazy bastards
On Monday, Galaxus is launching a new edition of the «Galaxus for…» campaign, which once again highlights the diversity of the Galaxus product lineup. In addition to the «standard» ad creatives, the campaign also includes two that are intended to be shown only to «specific target groups.».
On the posters and online banners, Galaxus again shows that the online department store has "almost everything for almost everyone": from meat grinders, toothpicks and compost bins to bicycle stands.
So far, so familiar. What is special about this campaign are two online banners that are only to be played out to specific target groups. For example, an anal plug with the slogan "Galaxus for assholes" is advertised exclusively on porn sites. Another online banner shows the useless superhero Aquaman. This subject is played out in the environment of the movie "The Justice League" (in theaters from November 17). It is a subject by nerds for nerds. The campaign runs from 13.11. to 10.12.
Responsible at Galaxus: Martin Walthert (CMO), Flurin Spring (Creative Director), Silvia Meierhofer (Art Direction). Implementation and text: Pascale Anderegg: Online Media Design; Rainer Brenner: Text (Wessinger & Peng); Severin Keller: Digital Marketing; Gesine Gerlach: Media Planning; Sina Harms: Brand Management; Irene Portmann: Project Management.
